The Beer Lover’s Guide To The Movies has some rules for pairing beer with movies. Rule #5 when film makers turn to product placement to get a film made, use that as a starting point for what Beer you are going to choose. Movies are incredibly expensive to make. To get the money needed to make a film, the film makers make deals with all kinds of companies to have their products placed in their movies. So, when James Bond asks for a Heineken in “Skyfall” instead of a Vodka Martini you know why –it was for the money. So, think about pairing Heineken with that Bond Film.